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What should a small business actually get in an SEO package?

I’m trying to make sense of SEO packages because most of the ones I’ve seen seem to include a huge list of services, and I’m not sure how many of them a small business really needs. My main priorities are getting more relevant visitors, improving a few important pages, and eventually generating more enquiries through the website. While comparing SEO packages for small business UK, I’m wondering whether it’s better to start with a basic package and build from there or invest in a more complete plan from the beginning. What have other small business owners found to be the most useful?

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